Posted by | · | Marketing · Web Development & Trends | No Comments


Let’s take a look at what not to do before we talk about elements that you will need to be part of your fundamental web design. People have been designing and actually hitting the publish button on their websites for years and not always with great success. Before you have your brothers second cousins best friend from kindergarten build your web site take a look at a few we have found. The images above are just a glimpse of what could happen when you give someone your password for your hosted domain.

Below are a few tips to keep in mind when you start on the path to creating a website for your business or personal use.

1. Strategy
Think about your target audience and think about your target audience, yes this is very important. The more you meet the needs of your audience, the better will be your success.


2. Think through your Home page (Landing Page)
You have a few seconds to engage visitors that this site is worth exploring further. You only have one chance at a first impression. Make sure the design creates the desired effect and also depicts your organization accurately. Make sure the home page delivers on any promise your external advertising or search engine description makes. Show them at a glance what is contained on this website so they can plot their own course of investigation. To do this there are links to each main section of your site.


3. Make navigation easy for your visitors
Give the user what they expected when they clicked on a link. It is also helpful to always show a way home. The history “bread crumbs” are automatic on most all sites, and they show the visitor where they came from and how to get back there. Confirm your links, and make sure that each link works as you expect.


4. Design with an open mind
Begin designing only after you have finalized your content information and functionality. Be open to design changes as you proceed. Making your design flexible will assist you later as your site grows and develops.


5. Revise and update your design as needed
Review your site content to make sure everything that you wanted has a place on your site.


6. Quality assurance
This includes copy-editing, a click through of every link, and test of every function. It should also include, if possible, testing on different browsers and platforms (mac/pc).


7. SEO / Analytics

Submit your site to the search engines, and consider placing paid ads for your site. Work to get incoming links from other sites. Evaluate how effective your site is at meeting your goals by asking questions:

  • How many visitors does the site have?
  • Where are they coming from?
  • Why is that the best source of traffic?
  • What pages are the most popular and least popular?

8. Repeat
These steps do not represent a one-time activity, but rather a progression which sites repeat, steadily improving the site.


* Want to see more ugly sites… click on the link.

No Comments

Leave a comment